McDonalds Krispy Kreme end doughnut partnership after less than a year
According to NBC News, the two food giants teamed up in 2024, which led to McDonald’s selling the popular glazed doughnuts. It seemed like a deal that would benefit both sides. But on Tuesday, the two companies got together to say that they were breaking up.
Krispy Kreme’s CEO Josh Charlesworth said in a joint press release with McDonald’s, “Our two companies worked very closely together, each supporting execution, marketing, and training to give customers a great experience in about 2,400 McDonald’s restaurants.” “Ultimately, we couldn’t get our costs in line with unit demand, which made the partnership unsustainable for us.”
Alyssa Buetikofer, McDonald’s USA’s chief marketing and customer experience officer, stated in a statement at the same time, “We were excited and happy to partner with Krispy Kreme.” “We worked well with Krispy Kreme, and they made a great, high-quality product for us. The partnership met our expectations for McDonald’s and Owner/Operators, but it also had to be a profitable business model for Krispy Kreme.”
According to NBC News, Krispy Kreme doughnuts were only served in less than 3,000 of McDonald’s approximately 14,000 restaurants in the United States.
NBC News says that “McDonald’s has had trouble getting customers back, even with all the deals it offers, because inflation is still hurting low- and middle-income people.” Krispy Kreme, which has been a cult favourite for a long time, has lost millions of dollars. This year, McDonald’s stock is down a little bit, but Krispy Kreme’s stock is down more than 73%.
On July 2, McDonald’s will stop selling Krispy Kreme doughnuts.
